Performance Media Specialist / Senior Performance Media Specialist

Job content

Role: Performance Media Specialist / Senior Performance Media Specialist | Beyond Media Global

BMG - IDEAS DRIVE PERFORMANCE

Responsibilities:

• Executes strategic media plans developed by Client / Business Manager / Account Service team to improve paid search campaign performance or a roster of clients with scheduled deliverables and documented progress
• Interprets weekly analytical reports, with specific optimization suggestions to improve campaigns’ performance for reviews and approvals
• Responsible for day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.;
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search and paid media campaigns for multiple clients;
• Manage campaign expenses, estimating monthly costs and reconciling discrepancies;
• Optimize copy and landing pages for search engine marketing and Facebook campaigns
• Research and implement search engine optimization recommendations with competitor research
• Maintain a sound understanding of client and agency opportunity costs and growth opportunities
• Contributes to client presentations and meetings when necessary
• Assists in brainstorming upselling strategies, establishing processes, and enhancing communications within client Account Service teams
• Maintains strong relationships with all search engine and technology vendor teams
• Builds expertise in utilizing all advertising platforms and vendor technology with passing certification programs

Requirements:

• Min 5 years experience working in Google ads, DV 360, Search Engine Marketing, digital media-buy and programmatic
• Digital enthusiasts, you are passionate about Digital Marketing, which includes SEM, SEO, Social Media, etc.
• Process and detailed oriented, with the ability to multi-task within a time constraint
• Strong communication skills, including the ability to facilitate negotiations in complex situations
• Extensive knowledge of Microsoft Excel/Google sheets and PowerPoint
• Excellent quantitative analysis skills, able to use Web Analytics tools like Google Analytics, or SEMrush, or similar
• Fluent/Native in writing and speaking in Chinese (Cantonese and Mandarin)
• Good command of English (Writing and speaking)
• Solid understanding of the SEM industry and prior experience at a search engine or interactive advertising agency is a plus

What We Offer

• Global exposure and friendly environment
• Office located in the heart of Causeway Bay (Close to MTR stations)
• Well Stocked Kitchen.
• 5-day work, performance bonus, bank holidays and Medical Insurance
• Opportunity to learn new techniques & tools with a young and dynamic team
• Professional Training and Certification

About Beyond Media Global Group

We are a Global Performance-focused Digital Agency that delivers exceptional digital service all around the Globe. Our mission is to create tailored interactions that harness Big Data to drive results across all stages of the full-funnel, from awareness to consideration to conversion, and provide measurable business outcomes to enable brands to connect with their customers at every touchpoint. We believe ideas, technology, imagination, ambition, and the sheer desire to be better at everything we do drive performance.

We cover a variety of different industries, like a flagship retailer at Lee Theatre Causeway Bay, the must-go theme park, and the various government bureaus. From digital strategy to campaign delivery, we have cultivated a passion for Full Stack Digital Marketing and built our company on the philosophy to be bold and different.

With offices in Hong Kong, Taipei, Guangzhou, Melbourne, Los Angeles, New Jersey and New York City, our client portfolio is diverse and represents the most ambitious brands in the world. BMG is the 2023 Winner of the New Jersey Economic Development Authority Tender, 2022 Meta Marketing Partner,2021 Google Finalist for Diversity, Equity, and Inclusion (DEI), 4As Affiliate Member, Premier Google Partner,, the Winner of Google All-Stars Globally, and a Finalist for Greater China in Paid Media in 2020.

Please ensure to include your latest/current and expected salary, as well as availability on your resume when applying.

Job Types: Full-time, Permanent

Benefits:

• Medical Insurance
• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Experience:

• Digital Agency: 3 years (Preferred)
• SEM, SEO, Social Media: 3 years (Preferred)
• Google Ads and Google Analytics: 3 years (Preferred)

Language:

• Chinese (Preferred)
• English (Preferred)